These purple Alison Lou Medium Jelly hoop earrings are crafted out of clear lucite and painted with coloured enamel. The hoops are backed by 14K yellow gold-plated heart-shaped butterfly fastenings with an engraved logo. These Alison Lou hoops really are the jelly on top of a thin layer of sponge fingers soaked in sherry layered with custard, and topped with whipped cream. In other words, we are a trifle annoyed that we haven't come across them sooner.