Shiseido’s Ginza Eau de Parfum takes on a powerful, contemporary guise with the Murasaki iteration. It's inspired by a shade of purple famous in Japan that was formerly reserved for the court and Samurai, symbolising nobility, power and refinement. Spritz it on pulse points and take a moment to luxuriate in the delicate blend of violet flower, jasmine and wisteria, offset with juicy, crisp notes of Fuji apple and pomegranate.