The elemental fragrance of Ann Demeulemeester centres around the cypher A, the designer’s initial and the first letter of the alphabet. A symbol founded in core and constancy, it is employed to signify the essence of an expression: a visual and emotional language distilled into a singular genderless parfum. Crafted personally by Ann Demeulemeester through a lifelong instinctive study of notes and associations, the fragrance transmits the poetic purity and structural serenity of the designer’s enduring oeuvre. It is a unique and intriguing composition embodied by the primordial and mysterious obscurities of nature. Created from instinct, it is a beguiling fragrance refined from ingredients in their rarest, purest form. This perfume was created from essential oils derived from the cold pressing of the finest quality of natural, raw materials.
